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Monday, December 19, 2011

BMW Guggenheim Lab


In New York, the BMW Guggenheim Lab worked with visitors to test the psychological effects of public spaces near the Lab.

For 10 weeks, research psychologist Colin Ellard measured our responses to very different locations in NYC's Lower East Side, from the busy sidewalk outside of a Whole Foods to a secluded community garden. Watch as he reveals the intriguing results of this experiment
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